The challenge
The experience needed Web2-grade onboarding while preserving verifiable ownership and portable benefits.
A simulated membership and digital collectible platform designed for global brand campaigns.
The experience needed Web2-grade onboarding while preserving verifiable ownership and portable benefits.
Email-first smart accounts, sponsored transactions, a modular marketplace and a campaign operations suite.
The simulated product reduced wallet friction and unified campaign, asset and holder analytics.
System boundaries, data flows and ownership model.
Contracts, services, interfaces and automated tests.
Threat modelling, test strategy and release controls.
Dashboards, alerts, runbooks and handover.